Top Reasons to Use DigiCert Smart Seal for ecommerce

Imagine you are in the Middle Ages and want to buy diamonds. But you need to find out whether the sellers are selling real diamonds. Amid this confusion, a confident voice suddenly says, “The king verifies my diamond shop!” In an instant, you feel confident and eager to buy products from verified shops.

This is precisely how the DigiCert Smart Seal works.

With the DigiCert Smart Seal, your shop is verified by DigiCert, one of the most trusted certification authorities in the world. This innovative seal can turn your e-commerce website into a powerful sales conversion machine.

A study by Crazyegg found that displaying a site seal on a website increased conversion rates and ROI by 48%.

Trust is the foundation of any business. Brands that demonstrate trust and transparency can attract more customers. How does the DigiCert Smart Seal benefit an e-commerce store, and what are its unique features?
However, before we delve into the details of these incredible benefits, let’s watch this short information video to learn about the innovative essence of the DigiCert Smart Seal.

Increase Trust on ecommerce Websites with DigiCert Smart Seal

Boost Credibility Using a Verified Logo

Displaying your verified logo may not seem like much at first. However, it becomes a big deal when world-renowned brands like Ray-Ban fall victim to fraudulent and fake websites. Customers are scammed daily by fake websites because they are confused by the brand logo and design. In this situation, displaying the verified logo becomes a necessity. The DigiCert Smart Seal is designed so that fraudsters can’t forge it.

Protect your customers and ensure they do not hesitate before purchasing.

The DigiCert Smart Seal creates transparency between customers and sellers. When your e-commerce store confidently displays the verified logo, it protects customers from falling for fake websites. At the same time, it ensures the safety of your brand on the internet. The DigiCert Smart Seal is the first site seal to display the brand’s verified logo when users hover over it.

Yes, you heard right—this is a feature no site seal has ever offered!

Engaging Animations to Grab Viewer Attention

Remember when a shopkeeper shouted, “The King verifies me”? The DigiCert Smart Seal’s dynamic animation is an effective tool for drawing online customers.

Customers look for security badges to verify credibility before investing in a brand. A DigiCert survey found that 71% of consumers look for security seals before purchasing from a website.

Previously, site seals could have been more attractive, so customers could not identify them on e-commerce websites. Even if they did see them, they would not trust the seller. This meant that even if the site’s security measures were effective, they could not be trusted because many site seals were static, which fraudsters could easily imitate.

Another problem is that not all site seals are equally trustworthy. Due to their monotonous appearance, fake websites could easily present themselves as genuine. However, the DigiCert Smart Seal uses HTML 5.0 technology to create an eye-catching animation that compels customers to click the seal. Once they click, the brand displays all its security measures, ensuring customers have a worry-free shopping experience.

Think about it—you’ve spent money on verification. Would you keep this information a secret, or would you proudly display it? Customers need to know you’re providing them protection that others can’t.

Once you’ve earned a customer’s trust, you can drive thousands of people to your website.

Showcasing Brand Transparency with the Splash Page

The primary purpose of a site seal is to reassure visitors that the website they are using is genuine and secure. To ensure this, site seals are clickable.

You will be shown a splash page when you click on a site seal. This page provides all the information that proves the website has been verified. Displaying this page is essential, as it is an important sign of security.

You will see a splash page, which is an effective way to demonstrate your site’s transparency to customers. The best part is that your international customers can use the Smart Seal in the language of their choice.

Creating a Reliable and Trustworthy Brand Name

Trust is a key component of global business. The more your customers trust you, the more business you will get. E-commerce giants like Amazon and Flipkart have built their trust over the years. They have built a strong relationship with their customers, keeping their information safe. But the problem for other brands is that we are not Amazon or Flipkart. However, we aim to build our brand ‘trustworthiness’ like they do.

There are millions of brands around the world, but how many of them do people trust? To build your brand ‘trustworthiness,’ you must prove your commitment to customer privacy and online security. Since the DigiCert Smart Seal is PCI-compliant, customers can transact securely without worrying about their confidential information.

The DigiCert Smart Seal is especially effective for startups and small businesses that are in the early stages of gaining customers’ trust. Adopting modern security measures is also necessary to establish the ‘trustworthiness’ of big brands like Amazon and Flipkart.

Establishing Trust in Every Transaction Process

Put yourself in your customer’s shoes. Imagine shopping from a website that is actually fraudulent. We are sure you will be disappointed in such a situation. Make sure your customers do not think your website is fake. Once customers believe your site is unsafe, they will never come back. Our goal is to avoid such situations. By adding DigiCert Smart Seal, you add credibility to your transactions and assure your customers of your legitimacy.

Their hard-earned money must reach you safely, and your efforts must get them safely.

Boost Sales by Preventing Cart Abandonment

Tracking abandoned carts is an important metric. Lack of trust, poor user experience, or a broken sales funnel often cause high cart abandonment. Highlighting the importance of your security measures in the checkout process is a great way to retain customers. By optimizing your pages with DigiCert Smart Seal, you leave the customer no choice but to click the ‘Buy Now’ button. Low abandonment rates and high sales equal each other.

How to Acquire a DigiCert Smart Seal for Your Website

DigiCert Smart Seal is available to every brand that wants to build a trusted brand while increasing ROI and conversions. You’re just a phone call away from protecting your brand from fraud and customer churn. Contact our cybersecurity specialists to help you secure and install the DigiCert Smart Seal.

We’re here to assist you on your brand’s path to success.

Concluding Thoughts

In today’s world, fake websites and scams are causing severe damage to legitimate businesses. Hackers impersonate business websites and trick customers into stealing their personal information. As a result, customers are now more willing to shop with brands they trust. The DigiCert Smart Seal helps you be part of a brand that customers can trust, which is essential for modern online businesses. A bright world requires an innovative solution.
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